where it all started.
The moment TFLUXÈ ignited and everything that followed!
As some of you know, I created TFLUXÈ in 2020 after a negative experience that I had while shopping in a well known local wine shop and not being serviced like other patrons. This experience empowered me to build a space where people could be themselves as everyday consumers regardless of how much they knew about the wine and spirits industry. Within 18 months, myself, Charlene, and Suhayl made so much progress within the food and beverage space, and actively made our mark with the following:
The Curse of Connoisseurship (March 2021): participated in The Curse of Connoisseurship, a series of discussions about the Boston beverage landscape, with Boston University’s Gastronomy students Amy Johnson, Altamash Gaziyani, and virtual attendees
#wedeservecampaign: we received 81 signatures for our #wedeserve campaign and made a mark in an industry that rarely factors in the consumers perspective and voice.
Hannaford Magazine (December 2020): we served as a guide to pour with confidence! Suhayl Ramirez gave a few pouring tips to shoppers on page 6 in the December 2020 issue of Hannaford Markets Fresh magazine. Shopping for holiday wine became easier for many!
The Swirl Suite (September 2020): we were virtual guests on The Swirl Suite’s podcast where we discussed a variety of topics within the beverage industry. The show is live on all streaming platforms.
Chronicle on WCVB TV (August 2020): thanks to Urban Grape Ty-Juana and Charlene had 5 seconds of fam and was featured on an episode of the Chronicle
The Urban Grape (July 2020): we talked about all things wine during The Urban Grape’s Clink Progressively happy hour. We spoke from the perspective and experiences of the Black consumer and had a blast with TJ, Lydia, and over 30 guests.
Looking back at our accomplishments, I still smile thinking about the community that we built and the energy that fueled our taste palettes. We took a pause in 2022 and decided to pour into our post pandemic lives adjusting to the changes and opportunities that surrounded us: Charlene launched her own consulting company and Suhayl is doing amazing work in California’s wine world.
this history is important because it plays a critical role in my solo steps moving forward. so what’s next?
In addition to my career in higher education and raising my beautiful daughter, I am excited to continue the expansion and design of TFLUXÈ through intimate curated events and storytelling through this platform while also being a subject matter wine expert in a new way! I will share more in the future but in the meantime visit the ‘About’ page and subscribe to my newsletter for ongoing updates.
I truly just wanted to say thank you to Charlene and Suhayl. This dream became a reality thanks to our sisterhood and I am forever grateful.
xoxo,
Ty-Juana